Market share analysis customer relationship management software worldwide 2013

CRM Market Share Report

market share analysis customer relationship management software worldwide 2013

Global BPO and IT services market size in , by segment (in billion U.S. Worldwide customer relationship management software market size The statistic shows the market share of vendors in the global customer relationship management software market from to SAP had a market share of. Market Share Analysis: Customer Relationship Management Software, Worldwide, Share this on Facebook.

market share analysis customer relationship management software worldwide 2013

Revenues are hidden in bundling, suite sales, discounting schemes, channel revenue deals, OEM arrangements, and inter-company transfers. To complicate matters, SaaS revenue calculations can differ from how on-premises revenues are calculated. In short, this is hard work. However, there is more alignment about bigger issues, including overall market trends.

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In this report, Gartner identified several of interest. Software-as-a-Service is a big reason why companies embrace these CRM applications and will continue to be so in the near term. Pure-play functionality is in demand: SaaS makes adding on such features and applications easy and relatively cheap. That trend as well was reflected in these numbers, as pure-play vendors generally saw strong revenue growth. Emerging markets have been a source of growth of in the CRM market for some time and proved no exception.

Market Share Analysis: Customer Relationship Management Software, Worldwide,

Gartner found that emerging Asia Pacific countries formed the fastest-growing region with Europe and the rest of Asia, greater China and Latin America also experienced good growth, albeit in the low double digits. Here, Gartner noted that growth was slower than in due to economic issues. Mature markets are the foundation of CRM: Spending in these areas totaled Gartner found more than 23 percent of CRM spending was in the communications, media and IT services industries.

market share analysis customer relationship management software worldwide 2013

CRM buyers often remain leery of vendors in sustained decline. Each year Gartner releases CRM market revenues and market share among top vendors. In this CRM market share analysis I've consolidated the annual data to show trending and filtered among the big 4 vendors in order to demonstrate some data driven findings, display some inherent challenges with the data and compare the results to another source.

market share analysis customer relationship management software worldwide 2013

Figures consolidated from Gartner annual market share releases Initial take-aways: The data show otherwise. When I sum all CRM vendors other than the Big 4, this group grew its market share from 46 percent in to 55 percent in CRM media often suggest that the combination of eroding Siebel market share coupled with an unclear CRM strategy make Oracle the market's top decliner.

market share analysis customer relationship management software worldwide 2013

The data show SAP is the top decliner. If current trending continues this may be true, however, the data shows that Salesforce has more than three times the current market share and is growing its market approximately four times faster than Microsoft.

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This suggests that Salesforce is widening its market share leadership. As cloud CRM is both the majority and higher growth delivery method, CRM vendors whose revenue concentration is heavily favored toward the cloud are better positioned to grow their market share than vendors with significant on-premise concentration.

This bodes well for Salesforce, and to a lesser extent Microsoft, and will likely create even greater headwinds for Oracle and SAP. Gartner also forecasts the CRM software market with grow at a CRM vendors which fail to grow their CRM revenues by these figures are by definition in market share decline.